Voices of a Business School
Welcome to Voices of a Business School! An inspirational, entertaining, and educating podcast starring some of the world's best professors and inspiring business leaders. Hosted by AVT Business School, you'll be presented with a series of well informed talks which explores and challenges everything from trends, tendencies, conditions, and much more in the scene of business, strategy, purpose and so forth. We hope you'll enjoy our new outlet - Let's dive into it! // One episode published every month! Subscribe and tag along.
Voices of a Business School
Faculty #8 | Navigating the Life Sciences Market with Professor Tim Calkins
Professor Tim Calkins brings a dual perspective to the role of a professor and practitioner in the life sciences industry, combining academic expertise with practical experience. In the AVT program module, he prioritize marketing strategies tailored to the unique considerations of the life sciences market. This involves addressing regulatory compliance, ethical considerations, and the distinct challenges that set this industry apart. Drawing on his experience, he emphasizes the importance of gathering customer insights in the life sciences sector to prioritize pipelines and shape strategies that resonate with unmet market needs. Within this context, he explores the nuances of entry, growth, and defensive strategies to navigate the various stages of the product life cycle.